Stinky niche marketing

Check out this Romenesko item about a new youth-oriented mag produced by the The Denver Post and Rocky Mountain News owners (and we all know who they are). How are they selling this to advertisers? Bias "will help you carve up your market like Jeff Dahmer at a Rohypnol party." Classy. It's from a Westword article:

Only MediaNews head Dean Singleton tackled the question directly, albeit briefly. Via e-mail, he wrote, "We don't comment on products before they're publicly launched," adding, "MediaNews is launching many niche products in all of our newspapers. This is where most of our growth is coming to offset core product maturity."